Martha Ballard Essays - Laurel Thatcher Ulrich, Womens History

Martha Ballard Essays - Laurel Thatcher Ulrich, Womens History Martha Ballard We as a society are fortunate. We have the luxury of advanced technology to include: computers, telephones, video teleconferencing equipment, cellular phones, beepers, and hospitals with the latest gadgets and gizmos. Our technology is available only because of documented historical accounts. Our idea of work is having to get in our vehicles and driving to our destination and sometimes sitting behind a desk all day to push paper; the worst any of us suffers is a traffic jam here or there or worse, a construction site. Imagine life in the late eighteenth century. People in this era had to deal with not only getting up at dawn to milk the cows, but toiling for hours on end with animals that refused to budge. Individuals in this era did not have the luxury of using the technological tools we have today. They could not pull out their cell phones if the mule decided to have a bad day or if they injured themselves on the job. Achieving prosperity was not easily done! during this century. The demands placed upon them, required that farmers and merchants work endlessly to provide for their families. Through our education, we have learned that farmers worked and played very hard. We are not however, taught in great detail the vital role a midwife played. Midwives had literally to be available at the drop of a hat to attend a birth. If she was not there, it could cause potential problems for the mother-to-be and the newborn. Martha Ballard, a woman that is not generally listed in history books, played a vital role in the latter part of the eighteenth century. She is a woman of great strength and character who goes above the call of duty in her chosen profession - that of a Midwife. Martha Ballard is a woman who has not only lived through the Revolution, but who has kept a diary detailing the gains and losses that we made in political, economic and social transformations during the eighteenth and early nineteenth centuries (Ulrich, 32)! . Mrs. Ballard's diary has been around for many years. Historians who know about the diary seldom know what to do with it (Ulrich, 8). Some feel that her diary is boring and filled with too many details of domestic chores and pastimes to be worthy of any great exploration (Baker, 14). "That Martha Ballard kept her diary is one small miracle; that her descendants saved it is another (Ulrich, 346)." This statement speaks volumes. How often have we come across documents our ancestors left behind and just threw them away? How often did we sit and examine those documents or analyze their meaning? Speculating on why Ballard kept the diary and why her family saved it, Ulrich highlights the documents' usefulness for historians (Mullaney, 102). Laurel Thatcher Ulrich, an Associate Professor of History (at the time of publication) at the University of New Hampshire in Durham, took the time to evaluate Martha Ballard's diary and connect the missing links in the role women played d! uring the early years of colonial America. Her ardent studies led her to believe that the diary was more than just the detailing of domestic duties it was describing a "lost substructure of eighteenth century life" - a decidedly female one (Baker, 14). Martha Ballard was more than a midwife. She was a historian, mortician, pharmacist, nurse, farmer, mother, and wife (Ulrich 40). Perhaps it was a sense of history or a craving for stability, perhaps only a practical need to keep birth records, that first motivated Martha to keep a diary. "Thee number of childn I have Extracted since I came to Kennebeck I find by written account & other Calculations to be 405," she wrote on December 31, 1791. (Ulrich,20) Martha was fifty years old when she began documenting her experiences crossing the Kennebec River and events of that era. She moved to this area at the tender of age nineteen when she married the loyal Tory and surveyor, Ephraim Ballard. She shows us a history of the female economy and how women were regarded. When reading diaries, one expects to find statements about the people the author meets, not in Martha's

How to Write an Introduction to Sell Your Book Fast

How to Write an Introduction to Sell Your Book Fast How to Write an Introduction to Sell Your Book Fast To learn more about how to craftthe perfect book introduction, join Chandler on this FREE webinar where he explains how to write a winning intro for your book.â€Å"There’s no second chance to make a first impression.† Not only does this apply to meeting your future in-laws, it applies to readers first impressions of your book.Alright†¦maybe not their firstimpression of your book, that comes from your book cover and title. However, their second-firstimpression is going to be formed while reading your book’s introduction.It’s easy to think an introduction isn’t important because so many people skip them, but did you know yourbook’s introductionis actually a vital sales tool if you’re a non-fiction author?Thats why were here to teach you how to write a book introduction that will actually boost book sales.But first, let’s talk aboutwhy its so important. HowtoWriteaBookIntroductionYoure about to learn about the mostwonderful p agein your book to boost sales. It’s going to be your secret weapon to stand out from the competition.Amazonoffers customers a chance to give your book a sneak peek before purchase. It’s called theLook Insidefeature, and when shoppers click on it, they’re treated to a free preview of your book introduction.This means you’ve been given the opportunity to grab their attention and make them reach for their wallets.This is why yourbook introductioniscrucialto your book’s ultimate success. Readers will pick up your story and make a decision about you as an author and your book based on those first few paragraphs.And were about to show you how to do just that.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhats the Difference Between a Book Introduction and a Preface or Foreword?Before you write an introduction and dive in on writin g the rest of your book, you first have to check if what you’re writing is actually an introduction.If you aren’t careful it might be a preface or a foreword instead, and these are different than an introduction. While this difference might not seem like much to you, mislabeling this section will signal your book as an amateur piece of work to your reader, harming your brand and sales in the long run.Who would want to read a book (or many) from someone who cant get even the introduction right?So, what are the differences between an introduction, preface, and a foreword? Where do you use them? Can you use several of them? We’ll go through these questions in detail.What is a preface?A preface discusses how the book came about, the scope of the book, why the book was written, its limitations, and any acknowledgments the author or editor has.Though they may initially seem the same, and serve the same purpose, a prefaceisdifferent from an introduction. The author and /or editor of a book can write a preface, but no-one else can.Whatit doesn’tdo is talk about the meat of the book. It doesn’t go into the subject matter, the point of view, or arguments that the book presents.The purpose of a preface is to let the reader knowhowyou came to write the book.Without delving into the book matter, it gives the author a chance to talk to the reader and let them know your story, why you decided to write this book, why the world needs this book right now (helpful if you’re writing about something that’s been written about several times before, such as the hundredth biography of a famous figure,) where you got your information from, and why you are the best author to write this book.If you have several editions of your book, your preface is also where you discuss why there is a new edition, and what’s different from the old edition.An author’s preface requires tact; you can’t betooself-promotional.You have to a ddress your selling points indirectly. This is why it’s best to have an editor’s preface or to have someone else write a foreword.What is a foreword?According to theChicago Manual of Style, a foreword is written by someone other than the author or editor and is usually someone with authority to lend credibility to your book, with their name appearing at the end.Think of a foreword as a letter of recommendation that someone with credibility writes for your book.It’s usually by someone the reader will respect, and the foreword will contain reasons for why the reader should read the book. There are fewer rules for a foreword than a preface.For instance, it can talk about the subject matter if desired. However, forewords tend to be short usually one or two pages.Many non-fictionbook deals wouldnt have happened if it wasnt for the foreword. Publishers are less likely to offer a major advance to first-time authors as they are untested. However, this becomes a differe nt story if they can secure a foreword from someone of influence, (known as foreword deals in the industry.)John Romaniello (with his co-author Adam Bornstein) was able to get an advance of more than $1,000,000 for his first book,Man 2.0: Engineering the Alpha,a practically unheard of amount for a first-time author.How did this happen? John credits securing Arnold Schwarzeneggerto pen the foreword as a factor that helped.What is a book introduction?An introduction differs from a preface and a foreword because its written by the author and does talk about the subject matter.A book introduction can include everything that would be in a preface: how the book came about, the scope of the book, why the book was written etc.However, an introduction also supplements the subject matter of the book.Whether by presenting a point of view the reader should take, outlining to the reader what is to come, or by teasing the writer’s conclusions.Whats the purpose of a preface, foreword, and i ntroduction?Each one of these exists tosellyour book in the opening pages. They exist to hook a reader who flips to the beginning of the book and gives clear reasons as to why they should read on to the end.A potential reader or buyer will judge whether your main argument, point of view, or tone of voice is worth reading on your introduction, preface, or foreword.If someone they admire recommends your book in the foreword, they’ll sit up and listen.If your preface reveals some main sources that have never told their story before, they’ll be curious to read more. If your introduction shows that you’re a great writer and you know what you’re talking about, they’ll give you a chance by reading more.Since we’re dealing with non-fiction, we haven’t discussed prologues or epilogues, though they have the same purpose; to hook the reader and sell them on why to read on.Where do they go?So, do you only have to choose one for your book? No.Your book can have all three if you want, though you don’t want to go too overboard, as your reader might end up skipping it anyway, or might feel like you’re trying too hard.Getting a foreword can be a lot of hard work if you don’t have the network or credibility to get an influencer to write one for you. And if your reader ends up skipping it, it’ll be a waste of your time.But if you want to have all three, this is the correct formatting of where they appear in your book, (relevant sections are highlighted in bold. We provided a comprehensive overview of a books matter for reference:)Front Matter(Each point gets at least its own page.)Half titlepage (Sometimes called the bastard title, its a page that has nothing but the title. No subtitle or author name.)Blank page (Or Also by the author)Title pageCopyright pageDedication (Optional.)Epigraph (Quote, or poem that highlights the theme of the book. Can be before main text. Optional.)Table of contentsBook quot e (optional: A quote chosen by the author based on the subject matter of the book.)List of illustrations, tables or maps (Optional.)Foreword(Optional.)Preface(Optional. Editors preface comes before authors preface if you have both. If you have a separate preface for a new edition of the book it comes before the old preface.)Abbreviations (Optional. Or in back matter.)Chronology (Optional. Or in back matter.)Main BodyIntroduction(Optional.)Prologue (Optional. Not applicable to non-fiction.)Epigraph (or after the dedication and before the table of contents. Optional.)Another half-title (Optional.)Main textEpilogue (Optional. Not applicable to non-fiction.)Afterword (Optional.)ConclusionBack Matter(These are all optional.)AcknowledgmentsAppendixChronology (Or in the front matter.)Abbreviations (Or in the front matter.)GlossaryBibliographyList of contributorsIllustration creditsIndexErrataColophon (Optional brief statement by the publishers on the books production, where it was printed etc.)Authors or Editors bioInvitation to review the book [Usually found in eBook formats asking readers to consider a review if they liked the book]Dont panic if your book doesnt have up to half of these sections. Many of them are not necessary unless you are writing for a higher education audience.What matters is knowing where your foreword, preface, and/or your introduction needs to go in your book.How Your Book Introduction Will Help You Sell BooksYour book introduction serves two goals. Think of your first 1,000 words as the foundation for the rest of your book’s chapters.Writing your introduction is going to be a useful exercise to help you distill down your ideas and to succinctly encapsulate the message of your great work into a few, short paragraphs.The second goal of your introduction is to act as a sales pitch to intrigue readers so they’ll buy your book.It’s intimidating, yes, and a lot of pressure is riding on just a few paragraphs. This is why writi ng your book introduction can be one of your first major stumbling blocks as an author.Thats why were here to help you overcome this significant hurdle so you can continue merrily on the path toward your finished manuscript, and ultimately higher sales of your book once it is published.How to Write a Book Introduction in 8 StepsSelf-Publishing School created a roadmap, much like we did formind mappingand outlining, to nail down that book introduction- and also to jumpstart your writing process for the rest of your chapters.As we go through these 8 steps to writing your book introduction, we’re going to use the example of a book calledHow to Get College Scholarships.As you read, take notes, and insert your own book’s topic into your thinking and note-taking process.#1 Identify the ProblemDon’t dance around the problem. What’s the problem your book promises to solve? State the problem clearly for your readers from the outset. Bestraight-forward, unambiguou s, and concise when you identify the issue that readers hope you can solve for them.Don’t try to be all things to all people- you want readers to know the specific problem your book will solve for them.Using our example ofHow to Get College Scholarships,the problem is simple: college is expensive, and scholarships seem out of reach for most high school students.#2 Present the SolutionNow that you’ve identified the problem readers are struggling with, you’re going to make their day by telling them you’re going to share the solution in your book. You’ve helped them with a problem AND you’ve revealed that your book holds the solution on the first page. Your book’s going to be a winner!Directional phrases such as, â€Å"In this book, I am going to show you†¦Ã¢â‚¬ or â€Å"This book is going to solve your problem by†¦Ã¢â‚¬ Thinking back to our example, some solutions we’d present in our book would be teaching readers how to write a good essay so you can stand out from the competition, and how to find and apply for the top scholarships.#3 Assert Your CredibilityNow that you’ve presented a problem and posted a solution, your next step is to convince your readers that you, the author, are qualified to help solve their problem. You need to build your credibility and provide readers with a reason to trust you and follow your advice.Ask yourself these three questions:Why should people trust you?How do you know about this topic?Why are you passionate about writing this book?Sharing your own struggles and how you overcame them is the first step to building rapport with your readers#4 Show Them the BenefitsHow will your book improve your readers’ current circumstances? Now’s the time to really sell them on how reading your book is going to change their life for the better.Sold! Who doesn’t want a better life? (It’s rhetorical: We all do!)You’ve briefly touched on the solution- in our case, how to write a great essay and how to apply for scholarships. In this part of your introduction, you’re going to go a little deeper and explain what good things will happen if your readers take advantage of the information you present in your book.In short, tell your readers what they’ll get- what knowledge or skill they will gain from reading your book and how that’s going to impact their future for the better.In our example, the benefit of our book is that readers will go to school for free and live a life without the financial burden of student loans. Readers can achieve their dream of getting an education, without breaking the bank.#5 Give Them ProofShow your readers the proof of why your book is the answer to their prayers. Give the most tangible and relatable proof you can provide.In our example, we might share how we put ourselves or our children through school on scholarship. We might also include testimonials from other pe ople we know who followed our advice and got a free education.#6 Make a Promise (The Bigger the Better)Don’t make a promise you can’t keep, but make the biggest promise that you CAN keep. Aim high.To come up with your promise, circle back to your books’ purpose- what is the problem your book is solving? Now promise that this book will solvetheir problem! It’s that easy.You need to be able to deliver on your promises, but don’t be shy in stating what they will get in return for reading your book.While we can’t promise someone they’ll be awarded a scholarship (after all, their grades will have a big impact there,) we can promise that we will increase their chances of getting a scholarship by showing them where to find them and the steps to take to apply.#7 Warn Them Against WaitingYou need to create a sense of urgency to buy so your readers know that if they pass on your book, they will regret it because readers will miss out on somet hing really good.A sense of urgency is created by two magic words, â€Å"RIGHT NOW!†In our example, we would urge people to start well ahead of the scholarship application deadlines so they can submit the best applications they can.Don’t delay, or others who are in the know will snatch up those scholarships! So, let’s get started on getting you a free education RIGHT NOW!#8 Prompt Them to Read (Call to Action)You want readers to continue reading your book the second they finish the introduction. To do that, you have to hint at the juicy secrets your book will reveal to them that will change their lives.You want to intriguethemand hint at the exciting revelations you’re going to make inside the book. They will have to buy it in order to find out.Here’s how to craft a compelling Call to Action to prompt them to read your book right away:The scholarship tips and tricks you’re about to read have proven results. Each chapter provides new secrets that will help you stay in control of your financial future AND get a leg up on the competition for scholarships. If you follow the formula we reveal in this book, it’s highly possible you can enjoy the rest of your life unburdened by debt.Time to Get StartedThere you go- not too hard, is it? By applying a few principles of psychology as you draft your introduction, you can demonstrate to your readers how and why they need to read your book, right now.Take advantage of this one chance you get, to explain in a few short paragraphs how readers will benefitfromreading your book. They will thank youlaterafter they buy your book and they’re reaping all the benefits of taking your advice.

HIV Screening for potential immigrants to Canada Essay

HIV Screening for potential immigrants to Canada - Essay Example forts in moving beyond the medical aspects of the disease trying to address the social and economic challenges and inequities that leave people vulnerable to HIV. Over the last few years, Canada has responded to the HIV/AIDS pandemic with strong strategic leadership, a generous financial commitment and, a coordinated approach to HIV programming, but are we statistically better off than previous years? And what measures did the government implement to cease its spread? After a brief discussion of the prevalence of HIV/AIDS in Canada over the years, the following article will study the input of the Canadian healthcare system with regards to testing and screenings procedures, while showing the burdens of the disease on the economy and society. The developed stage of the disease AIDS (acquired immune deficiency syndrome), will be used interchangeably with the word HIV. There has generally been a continuous increase in the patients of HIV/AIDS in Canada over the years. Since the year 1985 when the reporting commenced, the number of HIV positive test reports that have been notified to PHAC till 31 December 2010 were 72,226. â€Å"At the end of 2002, an estimated 56 000 people in Canada were living with HIV infection - 12 per cent more than at the end of 1999† (Public Health Agency of Canada, 2006). In the year 2005, there were nearly 57,000 patients of HIV/AIDS in Canada and just over a period of four years, a 14 per cent increase in the population of patients of HIV/AIDS was noticed in Canada with the total population in the year 2009 being 65,000. â€Å"Although estimates of the number of new HIV infections are quite uncertain, it appears that the number of new infections in 2009 (estimated range between 2,300 and 4,300) was about the same as or slightly greater than the estimated range in 2005 (2,200 to 4,200)† (actoronto.org, 2010) . In the year 2009, the number of cases of HIV positive reported were 2416 and with the total number of HIV positive cases being 2358 in

Vodafone international marketing strategy Case Study

Vodafone international marketing strategy - Case Study Example The fourth chapter will describe the research process i.e. how the research will be conducted and fundamental description about findings. The fifth chapter will describe the analysis of data gathered by literature review and secondary method. This chapter will show if the research findings match with the literature review or not. In the final chapter the ultimate conclusion will be drawn and discussed based on the research problem. The case study is based on the research objective i.e. to understand the international marketing strategies of Vodafone and its impact. Literature Review Vodafone is a telecommunication company which operates their business worldwide. It is a UK based company which serves around 359 million people internationally and operates in over 30 countries in the world [2] (Vodafone Limited, 2010). International Marketing Strategy The principal approach to development of international marketing strategy can be done by three steps. First is the recognition of differe nt marketing segments within the industry, second is clarifying the target customer segment and third is the improvement of products and services according to the needs and requirements of the particular segment. In order to be competitive in the international environment, Michael Porter had proposed three strategies which are cost leadership, focus and differentiation. Vodafone had implemented Porter’s generic strategies in the international business environment to remain competitive. Vodafone had focused on decreasing the cost of their services. In certain particular countries, Vodafone had implemented unique offers to dominate in the market segment. The Porter’s Generic Strategies of Vodafone Strategic...Their cost program helps to balance the cost inflation and facilitate them to increase the revenue [3] (Vodafone Limited, 2010). Vodafone had implemented ‘Siemens top’ plan to employ cost optimisation and reduce the cost of various operations. This plan had successfully reduced cost by 10% per year. Through this plan, Vodafone had involved 500 procedures and freed over 4000 servers and 1000 Tera Byte storage space. Their maintenance cost was saved by 10% and consolidation services cost was saved by 25% (Siemens IT Solutions and Services GmbH, 2011). In the year 2007, Vodafone had selected Sony Ericsson to supply and allocate the spare equipments for their network service in European countries such as Portugal, Spain and Germany. According to the deal with Sony Ericsson, the supply of spare parts included 2G, 3G and transmissions tools in Europe. This is a part of cost reduction strategy of Vodafone which could enable the company to minimise the average cost of management procedure of supply and develop the service level. Through this agreement, Vodafone can harmonise the spare component supply, provide better cost transparency for the provision of services and eliminate the extra investment for spare component inventory. This agreement is beneficial for Vodafone in the sense that it can save the cost by channelizing purchases in all countries by a single supplier (Vodafone Limited, 2007).

Fantomina by Eliza Haywood | Analysis

Fantomina by Eliza Haywood | Analysis The actions the young lady in Eliza Haywoods Fantomina in her desire to find a sexually and emotionally stimulating relationship demonstrates the difficulty of relationships between men and woman in the eighteen century. My lady such- a-one, as she is referred to by Haywood takes the roles of many different women to repeatedly seduce a man named Beauplasir. For the most part of her new identities, Fantominas creative ideas resemble her increased desire for Beauplasir and her initial curiosity becomes reflected upon her need to change her identity in order to recapture Beauplasirs attention. Fantomina enjoys the fact that her disguises allow her do anything that she wishes, although, she seems to not think of the idea that a relationship between an upper class man and a low class woman is not very lasting and that her actions will eventually make herself the author of her own story. Fantomina is a high quality mistress in the eighteenth century and because of her social position she has many restrictions placed upon her. She is not allowed to carry out a conversation of any type with a person of the opposite sex, nor is she allowed to pursue them. These behaviors were unacceptable in Fantominas society; therefore, women were supposed to have chaperones who were to protect them from men and also to make sure women behaved appropriately. Fantominas recognition of a familiar face down below the balcony where she is sitting at reawakens her interest for Beauplasir whom she she has before seen, but because of society she has been unable to pursue him. However, because men were different from women and had the freedom to do anything they wanted to, Beauplasir is allowed to leave the balcony and pursue women. Fantomina is fascinated by the dalliance between respectable gentlemen and loose women of the town. This excited a curiosity in her to know in what manner these c reatures were addressed. (Haywood, 2739- 2740). Although, Fantominass actions seem intentional her new identity originates all from curiosity in her pursuit to sustain Beauplasirs interest. Fed up with her restrictions, Fantomina decides to change her clothes to hide her real identity. It is here where Haywood reveals the restrictions on women of high social standing and the decisions of who belongs to what social position. In this case, clothing puts Fantomina in a lower social standing, even more, her new identity is that of a prostitute. Now as a prostitute, Fantomina is able to pursue Beauplasir without any restrictions as he is unable to recognize her new identity. In preparation to her encounter with Beauplasir, Fontamina puts on her new identity and while with Beauplasir she resists him at first because she is worried about her reputation. At this point, Fantomina is concerned about her moral actions, but her desires can do more now because that is what she has been looking for. This of course, confuses Beauplasir because thats what prostitutes are expected to do and in the end a prostitute gets paid in return. Fantominas first disguise as a prostitute is all out of curiosity, but her imagination was so much talented that she had the power to change her appearance as she pleased. As Fantomina changes character, she modifies her behaviors to align with his expectations. ( Anderson 2005). The quote describes Fantominas admirable skills in manipulating the situation for her own benefit. As expected, Beauplasir grows tired of Fantomina and this is where she takes on her new identity to continue to follow him. Now as Celia, a low class woman she becomes Beauplasirs maid, a new identity that becomes a bit more important than the one before because of social status .As her seduction continues she feels that she has become attached to Beauplasir and she cant let go of him she spends much of her time coming up with new ideas to seduce him. Her actions become a little emotional, but at the same time she intelligent as she is willing to go even further to maintain her sexual relationship with Beauplasir. It seems that what had started from curiosity has now turned into a passion that reflects her deepest emotions. Her consistent ability to perform means that she repeatedly creates a space in which she may express her emotions. (Anderson 2005). In a sense, Fantomina feels that she belongs to Beauplasir since he has taken her virginity and she attaches this to the fact that she now struggles to maintain her honor from being publicly exposed. Fantominas now passion for Beauplasir leads her to go even further in her seduction attempt. This time, as the widow bloomer she becomes a little more vulnerable and portrays herself as weak. At one point, the widow fakes a sudden faint and allows Beauplasir to carry her off to bed. This proves that Fantomina is very calculating and her actions are being consistent with the character she assumes to be. In doing so, Fantomina believes her different roles are a source of power and freedom, but also her ability to succeed in her new role taking. Although, the role that she takes on for the most part is powerless because she gains nothing from it, she has quite effectively succeeded in making Beauplasir believe that he has been sleeping with different personas. In her last disguise as Incognita, the significant thing they have in common is class and as the encounters continue, it seems that Fantominas actions are driven by pure lust. Incognita its Fantominas last attempt to seduce Beauplasir and it ultimately fails just as her other disguises. Despie Beuaplasir being desperately curious to know who she really is he never shows real interest in maintaining a relationship with Incognita because in the end he has nothing to gain from a woman who demands that her identity never be revealed. This culminates with Fantominas realization that Beauplasirs real interest for her has been to satisfy his own sexual needs as he never remained faithful to her for the simple fact that he slept with the same person thinking he had been with four different women. Croskery describes that, the heroine of Fantomina experiences one of her deepest moment of internalization at the precise moment when she becomes conscious of herself as an object of someone elses d esire. ( Croskery 2007). Through Beauplasir, the reader realizes that women are nothing but trophies and toys that are to be played with. Ultimately, Fantominas various identities accomplish nothing; they do serve to reveal how lustful Beauplasir is as well as Fantomina whether she acted on curiosity her real intentions remain ambiguous. Unfortunately, Fantominas creative disguises only satisfy her sexual desires, but never create a long- lasting relationship with Beauplasir which results in her own betrayal. Fantominas pregnancy becomes her true story in which she has lost everything including her reputation. Sources Cited Anderson, Emily Horgdson. Performing the passions in Eliza Haywoods Fantomina and Miss Betsy Thoughtless. Eighteenth Century: Theory and Interpretation 46.1 (Spring 2005):1. Literary Resource center. Web. 1 December 2012. Croskery, Margaret Case. Who is Afraid of Eliza Haywood. Literary Critiscism from 1400- 1800 4.4 (2007): 967-980. Literary Resourse Center. Web. 1 December 2012. Eliza, Haywood. Fantomina: or Love in A maze. The Norton Anthology of English Literature. Ed. Stephen Greenblatt and M.H. Abrams. 9th ed. Volume C. New York: W.W. Norton, 2012. 2739-2758. Print. Potter, Tiffani. The Language of Feminised Sexuality: Gendered Voice in Eliza Haywoods Love in Excess and Fantomina. Womens Writing 10.1(March 2003): 169-18. Academic Search Complete. Web. 26 November 2012. Thompson, Helen. Plotting Materialism: Eliza Haywoods Fantomina and Feminine Consistency. Eighteen Century Studies 35.2(Winter 2002): 195-20. Academic Search Complete. Web. 26 November 2012.

Swot: Shopping Mall and Similar Stalls

. SWOT Matrix |STRENGTHS |WEAKNESS | |FEATURES OF USB WATCH |MARKETING SERVICES AGENCIES | |As the USB watch has the USB the watch can also have an alarm and |As the product is new to the market it would be difficult to | |timer. increase the sales because people still don’t know about the | | |product and if they would accept the product. | |DISTRIBUTION OF THE PRODUCT |FORMS OF USB | |The product is not yet known to most of the people and making it |The product remains vulnerable to the possibility that innovation | |distributed in Alabang especially in Festival Mall and Alabang |may falter over time. |Town Center that are commonly known to them. The product can be | | |sold at CD-R King or any similar stalls. | | |FASHIONABLE WATCH | | |The USB watch has different styles and colors that make the wearer| | |stylish. | |OPPORTUNITIES |THREATS | |JOINT VENTURES OR STRATEGIC ALLIANCES |WEAK BRAND NAME | |Joining CD-R king and other similar stalls that allow the product|As a new in the industry in producing a USB watch competing with | |to be introduced in the market and knowing that they are easily |a known brand like Timex. |found on malls. | | |MATERIALS ARE RECYCLED |FAST CHANGING ENVIRONMENT | |If the product can be made through recycled parts of a computer |As the people are changing what they think would be needed in | |it could make our product in a cheaper cost. |making their life convenient and having many alternatives in the | | |form of USB like pens. | |FINANCIAL CRISIS | | |As the economy slows the purchasing power of people would decline| | |and they would prefer buying their primary need. |

Marketing Plan For A Global Business Essay - 1585 Words

INTRODUCTION This is the first Masters level and business focused class I have ever taken. Most topics are completely new to me, although there have been a number that have peaked my interest, for the most part this materiel is all new. The concept of incorporating a global focus into one’s business plan seems practical since today’s age of technology is expanding the reach of all but few businesses. To focus strictly on the domestic possibilities limits a businesses’ potential and minimizes the broad reach of resources that a global environment offers. Prior to this class I did not realize how many advantages are associated with a global outlook. The following are some of those advantages: managers and entrepreneurs have access to a larger talent pool for possible employment; natural resources are abundant both labor and supply; the possibility for growth is enhanced; and with that comes the possibility for increased profit. In order for entrepreneurs and managers to r eap the benefits of a global business, they must first structure a business plan based on their strategic vision to incorporate a more globally focused business process. When venturing into uncharted waters such as the global market or foreign investment, there are a number of pitfalls related to cultural variations that can derail even the most successful of domestic companies. Therefore, it is imperative for managers and executives to develop a globally focused business plan based off of stringentShow MoreRelatedToyota Motor Corporation: SWOT Analysis and Development of a Marketing Strategy1261 Words   |  5 PagesMarketing Strategy for Toyota Motor Corporation: Toyota Motor Corporation can largely be regarded as a success story because the firm has personified the success of Japanese automakers in the global auto market. 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