HIV Screening for potential immigrants to Canada Essay

HIV Screening for potential immigrants to Canada - Essay Example forts in moving beyond the medical aspects of the disease trying to address the social and economic challenges and inequities that leave people vulnerable to HIV. Over the last few years, Canada has responded to the HIV/AIDS pandemic with strong strategic leadership, a generous financial commitment and, a coordinated approach to HIV programming, but are we statistically better off than previous years? And what measures did the government implement to cease its spread? After a brief discussion of the prevalence of HIV/AIDS in Canada over the years, the following article will study the input of the Canadian healthcare system with regards to testing and screenings procedures, while showing the burdens of the disease on the economy and society. The developed stage of the disease AIDS (acquired immune deficiency syndrome), will be used interchangeably with the word HIV. There has generally been a continuous increase in the patients of HIV/AIDS in Canada over the years. Since the year 1985 when the reporting commenced, the number of HIV positive test reports that have been notified to PHAC till 31 December 2010 were 72,226. â€Å"At the end of 2002, an estimated 56 000 people in Canada were living with HIV infection - 12 per cent more than at the end of 1999† (Public Health Agency of Canada, 2006). In the year 2005, there were nearly 57,000 patients of HIV/AIDS in Canada and just over a period of four years, a 14 per cent increase in the population of patients of HIV/AIDS was noticed in Canada with the total population in the year 2009 being 65,000. â€Å"Although estimates of the number of new HIV infections are quite uncertain, it appears that the number of new infections in 2009 (estimated range between 2,300 and 4,300) was about the same as or slightly greater than the estimated range in 2005 (2,200 to 4,200)† (actoronto.org, 2010) . In the year 2009, the number of cases of HIV positive reported were 2416 and with the total number of HIV positive cases being 2358 in

Vodafone international marketing strategy Case Study

Vodafone international marketing strategy - Case Study Example The fourth chapter will describe the research process i.e. how the research will be conducted and fundamental description about findings. The fifth chapter will describe the analysis of data gathered by literature review and secondary method. This chapter will show if the research findings match with the literature review or not. In the final chapter the ultimate conclusion will be drawn and discussed based on the research problem. The case study is based on the research objective i.e. to understand the international marketing strategies of Vodafone and its impact. Literature Review Vodafone is a telecommunication company which operates their business worldwide. It is a UK based company which serves around 359 million people internationally and operates in over 30 countries in the world [2] (Vodafone Limited, 2010). International Marketing Strategy The principal approach to development of international marketing strategy can be done by three steps. First is the recognition of differe nt marketing segments within the industry, second is clarifying the target customer segment and third is the improvement of products and services according to the needs and requirements of the particular segment. In order to be competitive in the international environment, Michael Porter had proposed three strategies which are cost leadership, focus and differentiation. Vodafone had implemented Porter’s generic strategies in the international business environment to remain competitive. Vodafone had focused on decreasing the cost of their services. In certain particular countries, Vodafone had implemented unique offers to dominate in the market segment. The Porter’s Generic Strategies of Vodafone Strategic...Their cost program helps to balance the cost inflation and facilitate them to increase the revenue [3] (Vodafone Limited, 2010). Vodafone had implemented ‘Siemens top’ plan to employ cost optimisation and reduce the cost of various operations. This plan had successfully reduced cost by 10% per year. Through this plan, Vodafone had involved 500 procedures and freed over 4000 servers and 1000 Tera Byte storage space. Their maintenance cost was saved by 10% and consolidation services cost was saved by 25% (Siemens IT Solutions and Services GmbH, 2011). In the year 2007, Vodafone had selected Sony Ericsson to supply and allocate the spare equipments for their network service in European countries such as Portugal, Spain and Germany. According to the deal with Sony Ericsson, the supply of spare parts included 2G, 3G and transmissions tools in Europe. This is a part of cost reduction strategy of Vodafone which could enable the company to minimise the average cost of management procedure of supply and develop the service level. Through this agreement, Vodafone can harmonise the spare component supply, provide better cost transparency for the provision of services and eliminate the extra investment for spare component inventory. This agreement is beneficial for Vodafone in the sense that it can save the cost by channelizing purchases in all countries by a single supplier (Vodafone Limited, 2007).